> I'm curious how you'd describe external mechanical keyboards with cherry reds or blues. "Ludicrously", perhaps? Even my Logitech keyboard was louder.

The point wasn't to say that the keyboard was "insanely loud" in and of itself. The point was to say that to think Apple cares for quiet sound is to disregard the comparatively amazingly loud (and generally faulty) keyboard.

So it's not really the quietness Apple it after. It's the cool factor, a differentiation feature. Otherwise, if it was a genuine desire for quiet environment, the keyboard wouldn't have made sense.

Tangentially, I do own a number of these "ludicrously loud" mechanical keyboards (with various switches). I wouldn't take them with me to a library, or a lecture hall though.