What scientific concept would improve everybody's cognitive toolkit?
economist.com
economist.com
http://news.ycombinator.com/item?id=2135504 http://news.ycombinator.com/item?id=2106857 http://apps.ycombinator.com/item?id=2540390 http://apps.ycombinator.com/item?id=2107720
and so forth.
Falsifiability is essentially irrelevant to 90% of people.