> it has literally no purpose beyond mining peoples' data

Its main purpose is targeted ads while repurposing or reselling peoples’ data is a nefarious secondary use.

Multi-sided markets are important revenue models that are tailored to user preferences and behavior. We are trying to strike a balance; we don’t need to demonize all advertising centric business models to win the argument for better privacy options.

I think both Apple and Mozilla are more aligned with my personal preferences but their positions are also perfectly aligned with their core business models.