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What number would you pick?

I would say that any company that has 45 million customers is doing pretty good. 10% definitely makes many companies the largest in their sector, not every company is a Google or Amazon that’s completely consumed it’s market.

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Also, 10% overall probably means a much higher share in some countries. Doesn't seem like a crazy threshold.

In the EU context, it would mean 100% of several countries, or 80%+ of one of the big EU nations (France, Germany, Italy, etc).

It is 10% users, not people in general if I understood correctly.

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