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> Facebook Inc will shift all its users in the United Kingdom into user agreements with the corporate headquarters in California

FB surely has a physical office in London, why not make that office the new UK headquarter, and move UK users under, well... UK terms?

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Because moving them under California terms is better for Facebook?

If there's no legal requirement for them to operate under UK terms - especially if those are worse than California - why would they?

Complexity? All these different terms eventually turn into lines of code. If they aren't that different or nobody cares (which they don't, look at how many USA-only services are used by Brits) then it doesn't really make sense to add extra complexity for no reason.

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