They would load up on young guys and keep one or two old guys. They'd always send the young guys first because they were paid about 1/5th of the amount of the old guys per hour. If they fixed things correctly, then they made more profit. If they didn't fix things, you still paid the hourly rate anyway. After the revolving technicians of various skills attempted to fix (and charge you anyway), they would eventually send in the senior guy to actually perform the repair.
Most of the repairs are easy and minor. Nowadays furnaces have circuit boards with LED lights indicating the problem. So it's mostly just replacement of a known part. So most of the time they made a lot of profit by sending the youngest/cheapest guys.