This is a good way to put it. I don't yet understand what makes an opening such a personality. Like, what the "attitude" of an opening is beyond "white tries to dominate the center with a fiancetto from the king-side and crush the opponents defenses through pressure on f7" (this is like how every Wikipedia entry on openings is written). Great, thanks! I think this is probably one of the things that separates enthusiasts from naturals, because while I get the basic point of the sentence, I don't see how that plays out for 10 moves. Or maybe I'm overthinking it. I keep waiting for it to "click" one day.
But yes, seeing someone deviate from a memorized opening doesn't help me win either!