If Google doesn’t do this, people will move towards Apple as someone stated.
Plus, Google is evil! They themselves are adopting the subscription based model now over ads
Google needs subscribers so it can go to these unscrupulous actors and show then the middle finger.
It is very interesting to see Google reaction to being forced to share even more information with advertisers. I am completely with Google. Why should advertisers on Google properties know more about Google business than Google knows itself?
Now the question for everyone else is: why should Google (or Facebook) know more about your business than you know yourself? I actively discourage against using Facebook JavaScript SDK in any web project I’m involved in because most of the time all small companies really need is a sharer.php link. It is mind boggling how little people think about “let’s use their SDK”.
Really? I don't see this at all. Sure they are dipping their toes, but some extremely high percentage of the revenue is still coming from ads.