> It's important to remember that Facebook can precisely measure the impact of news articles like this. And even without messing with the newsfeed algorithms, they have way more influence over consumer perception of Facebook than a few news articles do.
This is what worries me the most about this. I'm seeing full front-page ads around the "Facebook stands for small businesses" mantra in India - a country where Apple is by and large insignificant in the smartphone space. I can only assume they're confident about this PR blitz, and I hope Apple doesn't drop the IDFA changes due to this.