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I got more out of this comment than the original website. You should just say this in the first paragraph even before you refer to 'the paper'.

Right, thanks for the feedback. I have updated it to better reflect the idea.

Yeah, that works great.

The 'Idea' page mentions this clearly. The third line in fact.

Between a reader and that 'third line' lie 5 lines, a click, and 8 more lines. Put the punchline first, it'll keep the reader reading longer.

It's a good idea; I just want more people to get it before they hit the back button.