There is so much money here (I live in Switzerland too) that nobody blinks about a million more or less. The idea of "let's make a lot of money and let the tech drag behind while we're expanding our user base" is alien to the Swiss culture I know. Everything is done with eternity in mind. As the popular local saying goes: Anything that can go wrong will go wrong, but we are prepared" (called Mueller's law).
We're 3rd in the nobel prizes by country per capita race, and 2nd in the capita nominal GDP for countries. We do a lot of things very well, taking risks or bluffing is just not one of them.
In my mind, what makes Switzerland not the ideal "secure software" country is the scandals with the phony frontends for crypto companies that are CIA owned, but Swiss branded.