So it is easy to not harvest data but it is not easy to resist selling it on to make a living? Of the 100,000s of privacy flag waving developers, many of whose blogs I read, that describe the non Apple/Google/Facebook route, why are there so few known alternatives? This is a crisis that has consequences. At a recent televised hearing, someone in congress asked something along the lines of, will my children's children still be searching with Google and ordering from Amazon? Damn good question.