As long as it's a micro video (a few seconds with no audio or introduction)
I won't watch a longer video just to understand what random product does.
I won't watch a longer video just to understand what random product does.
A simple animation, a voice over, and maybe some video captures of the software would be great.
Audio is unnecessary and means I have to stop everything else I'm doing. And so does anyone else in the same room unless I can find headphones.
And 3 or 4 seconds is ample time to demonstrate that specific aspect that is hard to demonstrate with the written word.
Off topic, but your both Andy.
I watch plenty of YouTube videos but that's when I'm in a different mode. For understanding stuff I want to skim read short clear text with illustrations. Animation and video can enhance that but it shouldn't replace it.
And I never, ever want spoken voiceovers.