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I couldn't agree more. It's a shame, too, because BMW used to run some slick ads and seemed to have a sense of humour. In the mid- to late-90s I worked at an online newspaper and BMW ran banner ads on April 1 for a few years, touting fake features such as laser zappers to keep flies off your windscreen etc.

Not sure which ad agency they use now, but this live billboard thing is just damaging to the brand. Creepy, too.

Creepy, but in line with what the car itself phones home. If you thought Tesla was invasive in its remote control and surveilance, BMW is hell-bent on surpassing them.

It actually sounds like they hired someone from online ads industry, so the first idea was personalised ads through data collection.

and implement an IRL popup!

Right. It's not just the privacy violation per se, it's that it's a sign the company is now run by idiots.

I don't buy stuff from companies run by idiots.

The executives from Boeing had to go somewhere? :)

This had to cross a line because it was British, but then it couldn't be funny because it was German.