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My last company would do this, and yeah, I think I got bit at least once.

THEN, without any clue about the irony, they'd send us "important" emails with something to click in them... employee surveys, links to benefits information, etc.

This must have been pointed out by other people than me, because once one of the emails had a line like, "AND YOU CAN CLICK ON THIS LINK, IT'S AUTHORIZED."

I don't miss working there (though I do miss a lot of the people).

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"And now here is the secret code phrase to show this is legitimate: [...]"

Not sure how you inform people about benefits without giving a link, if the intranet isn’t easy to navigate, short of including everything in the email all the time. So how should it be done anyway?

Well, we did have an intranet (and yeah, the search was abysmal, so it was tough to navigate), and giving it a second's thought, maybe email each person a magic number, that they then enter into a single magic-number box on the intranet and you're magically whisked to the appropriate site? This just doesn't seem like rocket surgery.

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