My 2017 Seat Leon costs significantly less than a comparable BMW 1. I have a decent navigation system, voice controls, Android Auto and CarPlay, touch infotainment (not a fan), and lane assist, emergency break assist and several others. A friend of mine bought a BMW 1 which cost 12k more than my car (MSRP) and, excluding the gps navigation, has none of those features.

Those aren't innovations, those are almost standard in lots of vehicles.