* Lots of quests/suggestions/activities require stuff I don't have. I somehow expected more easily available things (i.e. run/cycle/workouts without the need for gear)
* English's a foreign language to me. I can talk you to insanity if we're discussion nerd stuff, but reading most of the quests is gibberish without Google Translate. Add more graphics so that I don't have to guess that much.
For now this seems to be heavily focused on native English speakers that like dumbbells/weights and have a good understanding of the science of fitness. That is, not me.
Maybe I kind of expected the WoW style easy gratification at first.. ;-)