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Healthy and delicious mass market food. At least in the US currently it's either healthy or delicious, while in Asia and Europe it can be both.

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We do, but the problem is cost. It’s one of those “of these three attributes, pick two” between healthy, delicious, and cheap.

Add a 4th item: long shelf life

Healthy, delicious and cheap exists (at home at least). But it is very labour intensive and it will go bad in a couple of days.

I think that's the difference between EU and US. After living in both, in the EU, we shop nearly every day, while in the US it's ~ every weekish or longer.

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