Poking around your site it seems like an excellent service. I'm curious if you could expand on why you think this is a failure and what challenges you experienced that make you think the major cloud providers deliberately leave this open.
'failure' in that I don't know how to market it. In general I think businesses my size need a focused go-to-market strategy -- what is the profile of your first N customers, how do you get in front of them, what's the immediate 1-line value prop that makes your product worth $ + risk + integration effort.
I don't know the GTM for this one.
not saying aws is 'deliberately' leaving this open, more like most backends roll their own in this area because stack compatibility and low-latency are key.