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This is good news IMO, as it will promote discovery of creators from outside the platform they create on. As a content creator, I hope this feature ends up well implemented. I could totally see it going downhill though when the SEO-obsessives realize there's new territory to fight over. I guess I'll just wait and see!

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SEO is a poor substitute for curation.

Well yeah but that doesn’t mean that search engines don’t have a useful function indexing video content. Being able to find “that TikTok where __” would be nice.

Huuuuuge opportunity for this.

You misspelled “profitable”.

This will kill any and all smaller platforms that would want to compete in this space.

For example, why not include COUB in search results, too (it appeared way before TikTok and is still reasonably popular)

I've never heard of it. Coub says it's youtube for video loops. Not sure that's the same.

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