There's several instances where Company A has had Service Provider B set up a website in the name of Company A, update Google Listings to replace the Phone number and website of Company A with their own version of the site.
Then when an unwitting customer calls the number given, they're actually talking to Service Provider B, not Company A.
Taxi services don't hold themselves out as the personal driver service for the company you're going to.
Hey why stop there? maybe I can ask the job applicants for their personal information letting them believe they are talking to Uber and if they look like good candidates, I can build a website with information I gathered from them and start my own employment agency, call it quadruple bites or something and then call FAANG companies and offer to place candidates...
I think a big part of the problem is the misrepresentation/false advertising.
However, the goal I think is more sinister. For example, I believe Walmart decides how much it wants to pay suppliers who want to have their stuff sold at Walmart. If a delivery app is big enough, it can dictate the prices and terms of sale with a restaurant and demand deep discounts and forbid restaurants from making the deal public. The challenge is how does a delivery app become big enough to do that? Feels like a chicken and egg problem.