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Can you elaborate why it's gauche? I'm assuming the intent is to share on the platform that has the audience you are seeing to share the message to. It's not user friendly to direct people to another channel.

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Twitter lacks both document authoring features and professionalism context for anything like an announcement like this. It comes off like an out of touch person trying to stay “fresh” or “with it” shoe-horning a dry press release comment into a medium people use to laugh at cat photos. Even official Twitter accounts and journalists have the sense to link externally to more important matters. It undermines credibility to put those matters directly on Twitter. A single short tweet of that type is bad enough, but a 12 tweet thread is further forcing long discourse into a platform built to avoid it.

Strong perspective but understandable.

Alternative take: Twitter is where people are and information spreads by push vs having someone discover/navigate/link to your personal site for the announcement.

12 tweets is certainly a lot though but I don't get the idea that using Twitter to share important news is gauche. Maybe that was the case when they first launched but certainly not now.

They could have used Facebook if they wanted to write a longer post, but they wanted the audience from Twitter. Aside from that they are a private person, not a public good and can do whatever they like. Be it not announcing a job change at all or printing and distributing flyers or something in between.

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