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Those names don't imply anything about their implementation.

Tangent: they imply running on Linux; a Wine substitute.

There's a few exclusive portions, like the executable load error handler that triggers ELF to load under the subsystem, and the binding of the 'bash' executable. But mostly, to prevent a great deal of confusion.

Agreed. Whatever the implementation the name indicates the next step in this solution. To do otherwise would be like naming windows95 something other than windows after windows3.1. Marketing.