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Mobile devices tend not to have adblockers, so exposure might be a lot higher.

Also, the only ads I've clicked are mobile ads. I've even installed apps via ad before - I've never once purchased an item from an ad online (but I've also run an adblocker for a decade).

Ads certainly "work" by some metric, and some definition of "work", but I think the metric and definition is unclear.

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I think CTD ads (click-to-download) are one of the exceptions. It's a great format for some cases, eg games. For game devs, trust that yours is addicting enough that you can safely show your users a competitor's game knowing they'll come back to you. For players, you were looking to play a game anyway and maybe you want to try something new. Click, download and play that instead.

The only ads I click on are mobile ads, and that's because many times the X to close them is too small. Other times the ad is jumping around my screen and it steals my fingerpress.

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