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To maybe help clarify, the author mentions 57M spent over 14 years. My guess is that this was more front loaded given FB dynamics, but evenly distributed that's 300k a month, which might barely qualify you for a small business representative. The size and scale of FB are such that unless you're well over 1M a month you are a small business.

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It's 1/10000th of their global revenues. And 1/3000th of their US revenues.

Assuming a Zipf distribution for their clients spending, it easily place them in the top 1000 biggest spenders.

I wouldn't call it small.

If they were spending 57M a year that would be different and they would like likely have an enterprise level team. 57M over 14 years doesn't warrant that, and in particular, I'd expect that to have been primarily in the prime years for content on FB, 09-12.

Assuming an even distribution over 14 years, for FB today, spending 300k a month might warrant a rep but it's at the very bottom of tiered spend.

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