If folks think this load broke analytics please think again. Is there no critical thinking left out there in journalism? Do folks understand the scale analytics operates at?

Some quick questions

Did they actually pay for analytics 360?

If not, did they do 10 million hits in a month for a property? if so - they may be over the limit of 10 million / month.

More on differences here: https://blog.littledata.io/2018/02/28/google-analytics-360-v...

Analytics 360 runs 12K+/month from memory, but someone probably has more recent info.