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Comment by bgraves | Hacker News Reader

I'm assuming this like a definition style description -- took me a few minutes to figure that out in this post.

You need to be more concise, especially with a tag line.

  SmugOwl: Curated audio content for the busy urban commuter.

  SmugOwl: Music, podcast, and audiobook recommendations you're going to love!

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Thanks for feedback. I just realised I should have posted this to Ask HN - oops, I'll do that today.

I see what you're saying. The content is only spoken word (no music) so perhaps that should be stated explicitly. I haven't been sure about using the word podcast because it is off putting for some people and it doesn't necessarily mean audio (podcasts can be video too).

Maybe I should do a quick on the ground survey to see what term I should use - podcast, audio programme, spoken word programmes....

Use Google Trends (that's what I do when searching for the most popular terms)

http://goo.gl/SKdJC -- assuming your in the UK

Brilliant tip, thanks. I am based in the UK and am using it now.

BTW, we have also decided to change the name to Super Owl. Too many people associated a negative tone with the word 'smug' - we were trying to be cheeky but perhaps it was a bit too cheeky! :)

We've gone with this for now: http://www.superowl.me/

We may swap out 'spoken word' for podcasts.

Thanks for the help.

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