It's a sign they are willing to chill speech they deem to be untrue. They have become the arbiters of truth on their platform.
That's the way it always has been everywhere. If you believe otherwise then you're being naive.
There's always a line and it's moved by the platform owner at their will when it suits them. These platforms are a big like cities with eminent domain, most people are aware of it but don't care until the city is taking away their property.