"Paradoxically enough, moving as quickly as possible is not necessarily desirable. Users tend to get frustrated once they realize how little time their Mac really spends to crush them at low levels. In the interest of promoting harmonious Human - Machine relations, we enforce minimum response times."
https://opensource.apple.com/source/Chess/Chess-408/Sources/...
The goal of the former (skeuomorphism) is to help users understand; the goal of the latter is to misdirect users, either 1) so they have a better experience (like Apple here) or 2) so they are willing to fork out more money. Users are willing to pay more when they think more work is being done (c.f. TurboTax "finding" the most deductions possible, or a public record website "searching" through "all the databases" for a person).
The scammy part is where they push you into a nearly impossible to cancel subscription with promotional pricing as a way of "saving" vs an expensive one-time payment for one report.
The loading bar UI/UX correctly gives the impression that the report will be thorough. In my experience, they are quite good. So that's just fine.
The loading bar is lying, plain and simple. "Giving the impression" of something that very much isn't true is just a polite way of saying "screwing with your user's perception of reality". Developers often complain that users cannot at all understand computers - these kinds of practices are part of the reason that is the case.
It's not that far conceptually from the tech support scammers that show you errors in your system's Event Log to "give the impression" that you're insecure, and then offer to sell you bogus security products at inflated markup. Same kind of ethics underneath.
- The "Checking for Audit Risk" progress bar in TurboTax/etc software, which is shown while comparing about a dozen floating point values, perhaps after a division step. This takes imperceptable time, but the appearance of "doing work" projects value to humans.
- Comfort Noise (very low volume pseudo white noise) played into a VOIP phone to replicate the ambient inductive noise in analog lines. This assures humans that their handset is not broken.
- Engine Noise generated by some (nearly silent) electric vehicles. This has a huge safety component, so it's not frivolous at all!
But frankly, I wouldn't trade it for "You are not expected to understand this".
https://minnie.tuhs.org/cgi-bin/utree.pl?file=V6/usr/sys/ken...
https://opensource.apple.com/source/Chess/Chess-408/Styles/G...
Wonder what their workplace policy is. It’s pretty much “don’t ask, don’t tell” around here.
But I never saw any on-premises use of illegal drugs, and there were policies around the serving of alcohol.
In my brief stint at Apple, only two things seemed to matter; what you could deliver to your org, and whether your manager liked you (highly correlated with the first).
Edit: I guess there was a third thing, don’t do anything that could screw up the brand at all, but that “mattered” only in that it was table stakes.