That is, an ECH implementing browser talking to some web site that doesn't do ECH will present it an ECH blob which is random gibberish. The web site doesn't do ECH, so it ignores the ECH, but a middlebox doesn't know that and if it wants to "block ECH" it must tear down this connection.
If the same browser connects to a site which does have ECH the ECH blob isn't gibberish it's encrypted, the site decrypts it and treats the result as the real ClientHello.
Historically China's Great Firewall is willing to put work in to detect and sabotage things it doesn't like. But the point of GREASing extensions is to ensure that the extension itself isn't poisoned. As a result most likely ECH will work fine in China, they'll just block IPs they don't like, punish citizens (or indeed visitors) they don't like, and that's an internal matter that the Chinese can take up with their government in the usual (and costly) way.
This is not a magic anti-censorship tool, and isn't designed to be one. Even Tor isn't that, although its developers can point you at services that help if that's what you need.