Am I the only one reading this as "some less tech-savvy advertisers can't adapt and are now lawyering their way around?"
Cause it sure looks like so. If I remember correctly, other browsers have also removed support for 3rd party cookies too
Cause it sure looks like so. If I remember correctly, other browsers have also removed support for 3rd party cookies too
"protecting" would be better
Google identifies users using Chrome via other means than cookies (Google Signal etc) in a way that no other competitor can or is able to access, and therefore is now pushing to remove the ability for anyone else to do it who doesn't control the browser.
Guarantee you if Google was forced to stop sharing data from its browser business to its ad business, it would not be pushing to remove cookies.
Edit: One final note is that it's a shame because there really is an opportunity to create a new alternative to cookies, better suited to the risks posed by modern tracking methods. But Google leading the charge to dictate how you can be tracked should be a huge red flag for you.