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Facebook made approximately $30 (USD) per user in advertising revenue last year. I think the bigger issue (IMHO) is that the people who are prepared to pay to not be profiled are the people who are the most valuable to advertise to. i.e. they are worth way more than $30 in revenue per year.

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On the other hand, the people willing to pay to not be profiled are probably already using adblockers and piholes everywhere they can, no?

Facebook is relatively immune to ad blockers as most Facebook, WhatsApp & Instagram usage is mobile (and why Instagram's web version is very bare-bones and lacks critical functionality).

That's fair. I'm still using Firefox mobile with adblocking, so I didn't consider that.

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