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This confused me at first because of the kickass Hype Framework built FOR Flash from Joshua Davis http://www.hypeframework.org/

I too was confused by their use of the name Hype and the awesome open source Hype Framework. Apparently there's no connection.

You are correct: there's no connection between Hype.app and the HYPE framework.

Were you aware of the name clash before you committed to your current name?