You got it backwards. The Internet was build in such a way everyone could easily host their own platform. However due to companies like Amazon using questionable and monopolistic tactics the Internet is now build in such a way it's going to be very hard to go around these companies.
> This is a direct consequence of an attempted coup.
While a disgrace, riots and pillaging can hardly be called a coup. Read about the 2016 Turkish coup attempt to see what a real coup (attempt) looks like: https://en.wikipedia.org/wiki/2016_Turkish_coup_d%27%C3%A9ta... . Just like hard wind is not a hurricane, this wasn't a coup.