For the record, just months ago I installed the open tools and did get to the led blinking in less than 10 minutes, with no prior Verilog experience.
I could count the time to "install open tools", too, but it would be even less favorable to the proprietary toolchain. It was, after all, a single command (on Arch Linux) that finished in a few seconds at worst.
There's a lot of tutorials these days based on iCE40 and open toolchain.
Then I went on to read yosys's documentation, and learned a great deal about how the flow from verilog to hardware works in a very short amount of time, by just doing so.