The nonprofit model encourages much more direct community engagement through conferences, festivals, and long-form interviews with local, state and national leaders.
A major hurdle that nonprofit and higher-quality news outlets face is that the major media players have dopamine-driven news down to a science, and it's a lot easier to consume a small and practically meaningless soundbyte than it is to sit and listen to a politician have a challenging discussion with an interviewer for an hour. The attention span of the average American isn't equipped for higher-level discourse as it's not nearly as exciting and rage-inducing as watching CNN/FOX/ABC/??? network.