> killed Harley Davidson in retaliation
Their stock price (even over five years) doesn't appear to reflect this.
Their stock price (even over five years) doesn't appear to reflect this.
Their stock price today is around 30$. In the early 2000s it was around 90$.
Also, like the other comment mentioned, HD has been playing a lot of financial tricks over the last 20 years to prevent the stock price from declining (e.g. buy backs to artificially inflate stock price, take a look at the number of outstanding shares: https://www.macrotrends.net/stocks/charts/HOG/harley-davidso... , a reduction from 280 million to 150 million in the 2005-2019 time period).
EDIT: I recommend https://www.youtube.com/watch?v=EOwxxsPaogY for a summary.