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No major chain in my area has reserved seating. I really don't understand why not, either. Having huge queues in theaters (and needing to queue therein) is a bad experience for all involved.

Well, to be fair, they may now. It has literally been years since I've visited a theater outside this group's control. I will drive 15 miles or more before I'll check the Cinemark two miles away.

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My local cinema usually has reserved seating but not for early showings of big new films. I've always assumed that this is to encourage people to get in early so they can get a decent seat - with the added bonus that they have to sit through ~20 minutes of adverts.

If I buy a ticket with a reserved seat then I'll usually go in a few minutes after the advertised start time so that I miss most of the commercials.

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