Speaking of which, I need to mention Internet Comment Etiquette on YouTube.

Years ago he released a video on the Mandela effect, and then about a year ago he recreated the video, scene for scene, with subtle (and not so subtle) differences, and then deleted the original. A few people had mirrored the original, so it's possibly still findable.

That's currently my best example of an entertainer playing the long game for a punchline!