For reference I make around $70k as a senior type eng. Not huge but the “ceiling” (for cash comp) if I switched jobs 10 times and ended up at a very well paying job in the end would be 20-40% more - which is 10-20% net!
That said, I don't think it's just a matter of culture.
Also just because capitalism likely makes the world better on average, doesn't mean we all have to go ferengi and dedicate our lives to pursuit of maximum profit :D (Perhaps there is a balance)
My dad didn't use internet forums before.. now he's on facebook groups about wood working -- I doubt the projects and reviews people in those groups share are fake news :)
Fact is: without facebook my dad probably wouldn't participate in any online community.
Also note: I did advice against going all Ferengi :)