We're nearing the end of the road on node shrinks, Intel can best hope to be marginally ahead on process.
What Apple's M1 shows is that a fundamental redesign is needed to get gains. Intel's problems appear to be in design, software, and business execution.
But doing a new ISA or muscling into ARM or other radical things precisely require design/software/business execution or it will utterly fail.
M1 is going to open the floodgates for ARM on PCs. That's what will kill Intel.
AMD can probably pivot, I have faith in their designers.