Maybe there's something interesting there, definitely, but the overhype of the title takes away any significant amount of clout I'd give to the publishers for research. If you find something interesting, say it, and stop making vapid generalizations for the sake of more clicks.
Remember, we only can feed the AI hype bubble when we do this. It might be good results, but we need to be at least realistic about it, or there won't be an economy of innovation for people to listen to in the future, because they've tuned it out with all of the crap marketing that comes/came before it.
Thanks for coming to my TED Talk!