... but without the stigma.

But I think the guy himself has a point when he says he lowers the bar. Think how many different jobs (or "roles") there that can be ranked in a kind of hierarchy: not in the sense of a career ladder, but in services and expertise offered. Between the bottom of this hierarchy, and nothing, is a gap to fill.

Take for example personal protection. Sure, if I need a high tier of that service, I could get myself a bodyguard, maybe one of those with ex-military experience and all the combat training etc. Between that and "nothing" is a random joe who tags along to the Tinder date, like this guy.

Or sure I could meet a licensed therapist. Don't want to? Can meet a friend. Don't have one? This random dude to the rescue.