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This is a fascinating trend - how could you even launch a search service today where that portion of your processing time is going to be spent powering bots (ad agencies?) and not addressing human queries.

Wonder what a human-centric 'search' experience will look like in 2025... no more search bar, pre-emptive article fetch based on whatever some ML algorithm decides for you?

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This reminds me of someone saying that eventually Amazon will just start sending you things and charging you for them with no intervention on your end.

It'll just happen to be what you needed at the right time.

This is both horrifying and tantalizing

Once they can deliver my groceries as well right when I need them, I might be willing to sacrifice my privacy.

Exactly. If you can accurately ignore 50% of the bot traffic you halve your hardware expense. The trick is doing it in such a way that the bots don't notice.

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