It kind of reminds me of Axe Body Spray's condemnation of the event of January 6. We were all waiting with bated breath until you weighed in Axe, and we're glad to know that you don't approve:
In a similar way, advertising people have to believe that their company matters a great deal. Even if it's just Drakar Noir for a younger generation.
I don't know what Paul's excuse is. Then again, I send stuff out into the universe all the time with no expectation of people actually acting on it. Sometimes, as they say, you need to get something outside of your head so it's not inside anymore (so you can stop dwelling on it).