Consider it was easy to bring an idea in this world, and the hard part was the initial first thought; writing a paper/article painstakingly rigorously would be unnecessary. Writing a book would be a breeze and no author would ever go through more than a single draft. The idea was born beforehand, was complete correct and perfect, so putting everything down with words is just a matter of transcribing. An organization would not usually hire engineers with multiple degrees, but simply writers or an automated system that would listen and transcribe the idea.
An idea is truly born and exists through a lot of effort and iteration and redefinement and refinement.
P.S. There is a hard and subjective issue of where the line is drawn between ideation and minor uninteresting and menial maintainance/get the money in the bank work.
We have to recall however that a parent brings their child to life and tags along through all the effort and work. A child is the result of years of high to low level of unpleasant work. Drawing an arbitrary line of when you shall stop giving as a parent is naive and egotistical.