A better comparison would be how people gladly pay ten bucks a month for spotify/netflix but would probably never pay that for messaging and IMHO that's where the industry should be going.
People in the past also thought music and movies should be free and pirated the shit out of them, but by making it simple and accessible, for ten bucks a month, most people with a job just won't bother with piracy anymore, even though they gladly pay for something they'll never actually own.
So, the billion dollar question is, how do we transfer that model to messaging?
I keep dreaming about a Pied Piper like decentralized internet.
With messaging it’s different. Transferring messages is relatively simple topic to do as a software. But the cost of running and maintaining it is hard and that’s what users don’t care.
Where they'd be told to get lost if they misbehaved.
With GitHub, the branding of products is lost and most credit goes to GitHub. If a user isn't satisfied, he does the proverbial left-swipe and goes to the next project in a second.
If you tell a user to get lost, you violate the tenets of the new corporate sponsored cultural revolution: Newcomers are always right.
The last 10 years have been a coordinated attack on OSS to make developers obedient and silent cogs. It works, because at present they are showered with money in return.
Will it continue to work in 5 or 10 years?
There was a time in the 90s/00s where you bought software in a big box, and it came with all sorts of manuals and such. The tangible assets (manual, floppy, box, whatever) along with the licensing agreement made that software much more valuable than the software we use today.
Free iPhones not so much.