The thing is that both the status quo and immorality often come down to judgment calls.

Is it immoral to gather personal data and then share it on the internet? (Facebook personal profiles going public.)

Is it immoral to pay a PR firm to portray a competitor in a negative light if it means highlighting their questionable practices? (Facebook hiring a PR firm to highlight Google Social.)

Is it immoral to characterize a service you offer one way while leaving important details to fine print or convoluted text? (Zynga's lead gen offers, DropBox security.)