When we're talking about passwords "vaulted" in non-exposed systems used for customer support, I have a harder time getting upset about it. I don't like systems that work this way, but I see the support/security tradeoff and it's a valid one.
It is likely but not certain that the site in question here did not go through the trouble of setting up a non-exposed secure password vault system for customer support people to use under supervision. Probably they do just store passwords in a column somewhere. But you don't know for sure whether they do.
Nobody needs rainbow tables to crack passwords.