Zynga didn't just make another farm game, they used their familiarity with FB's viral channels to make it the biggest silly little farm game on the platform. Then they turned around and used that audience as a springboard for a number of other games that, while derivative, were simply the strongest distillations of their respective types.
I get it, everyone loves to hate Zynga, but the fact is that they are really good at what they do, and lots of people out there enjoy their games.